ISBN 9789351344797,Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy

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ISBN 9789351344797
Publisher

Tata McGraw - Hill Education

Publication Year 2014
ISBN-13

ISBN 9789351344797

ISBN-10 9351344797
Binding

Paperback

Edition 12th
Number of Pages 816 Pages
Language (English)
Subject

Marketing

Consumer Behavior - Building Marketing Strategy, By Hawkins, Mothersbaugh And Mookerjee Expands On The Ongoing Strategic Focus That This Book Had Brought About From Its Last Edition. A Complete Text In Many Aspects, The Book Serves The Need Of The Student In Every Respect.

Salient Features
Strong Pedagogy
Consumer Decision Processes
Post Purchase Processes, Customer Satisfaction And Customer Commitment
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