ISBN 9789350044544,Customer Relationship Management

Customer Relationship Management

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Dreamtech Press

Publication Year 2012

ISBN 9789350044544

ISBN-10 9350044544


Number of Pages 464 Pages
Language (English)


The Book Entitled Customer Relationship Management Aims To Help Managers In Establishing Successful Customer Relationships. The Concise And Accessible Style Of The Book Is Suitable For Business Professionals And Students Pursuing Management Courses. The Book Effectively Blends Together The Theoretical And Practical Concepts Of Crm That Help Readers To Achieve A Thorough Understanding Of The Subject Matter. The Book Also Contains Real-Life Examples And Case Studies To Provide Readers With A Glimpse Of The Actual Market Environment. Moreover, A Summary And Learning Exercise Are Supplemented At The End Of Each Chapter To Reinforce The Concepts.

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