ISBN 9780230330542,Customer Worthy : Why and how everyone in your organization must Think Like a Customer

Customer Worthy : Why and how everyone in your organization must Think Like a Customer



Macmillan Publishers India

Publication Year 2010

ISBN 9780230330542

ISBN-10 0230330541


Number of Pages 212 Pages
Language (English)
How to align your business with customer values and preferences for incredible success. Hoffman shows managers how to ?think like a customer? to uncover revenue opportunities across sales, marketing, operations and customer service. Customer Worthy is a guide book for managers faced with risks, challenges and opportunities stemming from customers empowered with instantaneous product & competitive knowledge, social networks and easy access to information. Must read Management book. Customer Worthy delivers a customer strategy toolkit for Marketing Sales Technology Operations Service Legal Finance Executive Management Customer Experience About the Author Michael R. Hoffman is a pioneer in monetizing customers and customer experience. He has spent more than 20 years working with global data and technology companies helping them design and sell systems to help companies better understand, target, win, and grow customers. Mr. Hoffman speaks the language of sales, operations, finance and technology all with a customer dialect. His ?customer are everyone?s business ?approach invigorates employees across a company spurring innovation, enthusiasm and a contagious passion to build, sell and deliver customer worthy solutions. He shows companies how to gain unfair competitive advantage levering customer information to design, execute and measure superior customer worthy solutions.