ISBN 9781422140277,Do You Want to Keep Your Customers Forever

Do You Want to Keep Your Customers Forever



Harvard Universal Press

Publication Year 2010

ISBN 9781422140277

ISBN-10 142214027X

Paper Back

Number of Pages 85 Pages
Language (English)

Customer services

This book shows the readers the importance of mass customization and efficient personal marketing. The author explains the advantages of forming a learning relationship between companies and their consumers. This relationship gives companies a chance to meet customer's needs, develop a relationship with them, and lead a successful business venture.

About Joseph B. Pine

Joseph B. Pine is an American author, speaker and an advisor to several Fortune 500 companies across the world. He is a co-founder of Strategic Horizons, a thinking studio which helps business develop new ways of adding value to their economic offerings. He has authored books like The Experience Economy: Work Is Theater & Every Business a Stage, Agile Product Development for Mass Customization