ISBN 9781422172810,End of Competitive Advantage

End of Competitive Advantage

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ISBN 9781422172810
Publisher

Harvard Universal Press

Publication Year 2012
ISBN-13

ISBN 9781422172810

ISBN-10 1422172813
Binding

Hardback

Number of Pages 240 Pages
Subject

Business strategy

The context of business has changed rapidly over the past few decades. At the very least, it\'s time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.

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