ISBN 9780324548273,Essentials Of Marketing Research

Essentials Of Marketing Research

Author:

Babin

Publisher:

Cengage Leaning

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ISBN 9780324548273
Publisher

Cengage Leaning

Publication Year 2007
ISBN-13

ISBN 9780324548273

ISBN-10 0324548273
Binding

Paper Back

Number of Pages 432 Pages
Language (English)
Subject

Engineering: general

Focuses on students as managers, not practitioners, of marketing research. This book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. It is designed for instructors who prefer a more brief introduction to marketing research topics

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