ISBN 9781422129753,Focusing on Your Customer: Expert Solutions to Everyday Challenges

Focusing on Your Customer: Expert Solutions to Everyday Challenges

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Publisher

Harvard Universal Press

Publication Year 2010
ISBN-13

ISBN 9781422129753

ISBN-10 1422129756
Binding

Paper Back

Number of Pages 90 Pages
Language (English)
Subject

Customer services

Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to:
- Understand the service-profit chain
- Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability
- Build and refine a process for delivering extraordinary value to your customers
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