Tata McGraw - Hill Education
|Number of Pages
Can small changes-incremental and constructive-create big profits in a business without subjecting it to undue costs and unacceptable risks? The answer, discovered Oracle veteran Frank Prestipino, is yes. In Getting to Big the Small Way, Prestipino details how he helped Oracle increase demand-by ?thinking small? and adopting a focused strategy for growing profitability and demand in specific target markets.
Using his experience at Oracle to illustrate this proven approach, Prestipino presents concrete techniques for identifying where small, low-risk changes will yield the greatest gains. He then provides the necessary tools for implementing the strategy to trigger big advances to market share, competitiveness, and the bottom line.
About the Author
Frank Prestipino is a former vice president of Global Enterprise Applications Strategy for Oracle Corporation. He has been profiled in the media and is a highly sought after speaker. Prestipino was also President of Unicorn HRO.
Table of Contents
Chapter 1. The Big Effect Of Small
Chapter 2. Think Small. Aim Big
Chapter 3. Bigger By The Niche
Chapter 4. Drilling To The Core
Chapter 5. Getting Ti Big The Small Way
Chapter 6. Small Ways To Gain Competitive Advantage
Chapter 7. Getting Ready For Bigness
Chapter 8. Small Tactics Workshop
Chapter 9. Put Small Things First
Chapter 10. The Measure Manage Cycle