ISBN 9780070264489,Getting To Big-The Small Way

Getting To Big-The Small Way



Tata McGraw - Hill Education

Publication Year 2008

ISBN 9780070264489

ISBN-10 0070264481


Number of Pages 325 Pages
Language (English)


Can small changes-incremental and constructive-create big profits in a business without subjecting it to undue costs and unacceptable risks? The answer, discovered Oracle veteran Frank Prestipino, is yes. In Getting to Big the Small Way, Prestipino details how he helped Oracle increase demand-by ?thinking small? and adopting a focused strategy for growing profitability and demand in specific target markets. Using his experience at Oracle to illustrate this proven approach, Prestipino presents concrete techniques for identifying where small, low-risk changes will yield the greatest gains. He then provides the necessary tools for implementing the strategy to trigger big advances to market share, competitiveness, and the bottom line. About the Author Frank Prestipino is a former vice president of Global Enterprise Applications Strategy for Oracle Corporation. He has been profiled in the media and is a highly sought after speaker. Prestipino was also President of Unicorn HRO. Table of Contents Chapter 1. The Big Effect Of Small Chapter 2. Think Small. Aim Big Chapter 3. Bigger By The Niche Chapter 4. Drilling To The Core Chapter 5. Getting Ti Big The Small Way Chapter 6. Small Ways To Gain Competitive Advantage Chapter 7. Getting Ready For Bigness Chapter 8. Small Tactics Workshop Chapter 9. Put Small Things First Chapter 10. The Measure Manage Cycle