ISBN 9780070683648,Grow From Within : Mastering Corporate Entrepreneurship And Innovation

Grow From Within : Mastering Corporate Entrepreneurship And Innovation

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ISBN 9780070683648

Tata McGraw - Hill Education

Publication Year 2009

ISBN 9780070683648

ISBN-10 0070683646


Number of Pages 272 Pages
Language (English)


A hands-on guide to driving new growth through corporate entrepreneurship It is a well-known fact among corporate managers and executives that the way to combat commoditization or disruption of core markets is to create new businesses. Grow from Within explains how to use innovation and corporate entrepreneurship to form new businesses on a regular basis. The authors provide in-depth coverage of the history, development, creation, implementation, and future considerations of successful, sustainable corporate entrepreneurship. Readers will come away with the knowledge on how to build and run new businesses within corporations, effectively engage senior management in the corporate entrepreneurship process, and exploit open innovation for new business creation. TABLE OF CONTENTS Introduction: Corporate Entrepreneurship, Innovation, and Organic Growth Chapter 1: Understanding Corporate Entrepreneurship Chapter 2: New Business Design Chapter 3: Emerging Models of Corporate Entrepreneurship Chapter 4: Which Model of Corporate Entrepreneurship Is Right for You? Chapter 5: Leadership from All Levels Chapter 6: Grow from Within; Learn from Everywhere Appendix A: Innovation Radar Concept Development Questions Appendix B: History of Corporate Entrepreneurship