ISBN 9780030244018,International Marketing

International Marketing

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ISBN 9780030244018
Publisher

South-Western

Publication Year 1997
ISBN-13

ISBN 9780030244018

ISBN-10 0030244013
Binding

Hardback

Edition 5th
Number of Pages 800 Pages
Language (English)
Subject

General science

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
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