ISBN 9788177229752,International Marketing

International Marketing

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Dreamtech Press

Publication Year 2011

ISBN 9788177229752

ISBN-10 8177229753


Number of Pages 504 Pages
Language (English)


The Book Entitled International Marketing Serves The Students, Exporters, Importers, And Entrepreneurs Exploring International Boundaries. The Book Contains Essential And Relevant Information About International Trade Theories And Practices. The Text Follows A Logical And Systematic Approach, Which Commences With An Initial Introduction To The International Trade Environment, Export-Import Procedures, And Documentation, And Concludes With The Information On Indian Foreign Trade Policies With Emerging New Trends In The Global Arena. The Summary And Self-Evaluation Exercises Provided At The End Of Each Chapter Revitalize The Readers' Comprehension Of The Text. With Unique Features Of The Book, Such As Its In-Depth Coverage Of The Concepts Through Case Studies And Examples Based On Current Global Events, The Book Aims To Assist Young Entrepreneurs To Diversify Their Business Activities And Excel In The Competitive Environment.

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