ISBN 9780415314176,International Strategic Marketing

International Strategic Marketing

Publisher:

Routledge

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ISBN 9780415314176
Publisher

Routledge

Publication Year 2004
ISBN-13

ISBN 9780415314176

ISBN-10 0415314178
Binding

Paperback

Number of Pages 282 Pages
Language (English)
Subject

Reference works

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike.

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