ISBN 9781259026805,Introduction To Tourism Management

Introduction To Tourism Management



Tata McGraw - Hill Education

Publication Year 2014

ISBN 9781259026805

ISBN-10 1259026809


Number of Pages 552 Pages
Language (English)

Tourism industry

Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. Following a simple and interactive approach, it deals extensively with the foundational concepts of the subject with reference to the tourism industry in India and abroad. Salient Features Comprehensive coverage conforming to syllabi requirements of major universities and institutes in IndiaDedicated chapters on Entrepreneurship, MIS, Human Resources in Tourism, Indian Tourist Attractions, Indian Handicrafts and Performing Arts and Indian ArchitectureRich OLC content including additional cases, PPTs, important application proformas and additional reading materials on topics like carrying capacity analysis, business plan, etc. TABLE OF CONTENTS Part - 1 The Beginning Chapter 1: Travel through Ages Part - 2 Tourism Concepts Chapter 2: Modern Tourism and Tourism Phenomenon Chapter 3: Typology and Forms of Tourism Chapter 4: Motivators of Tourism Chapter 5: Constituents of the Tourism Chapter 6: Tourism Policy and Planning Part - 3 Managing Travel Functions Chapter 7: The Organization of Tourism Chapter 8: Role of Travel Agencies in Tourism Chapter 9: Formalities of Travel Chapter 10: Tourism Legislation Part - 4 The Tourism Attractions in India Chapter 11: Important Landmarks of Indian History Chapter 12: Indian Performing Arts Chapter 13: Handicrafts of India Chapter 14: Temple Architecture in India Part - 5 Managing Tourism Business Chapter 15: Tourism Market Chapter 16: Human Resource Management in Tourism Industry Chapter 17: Marketing in Tourism Chapter 18: MIS in Tourism Chapter 19: Institutional Framework and Tourism Finance Chapter 20: Entrepreneurship Part - 6 Tourism and the Bottom Line Chapter 21: Socio-economic Development of Tourism Chapter 22: Impacts of Tourism Chapter 23: New Trends in Tourism