ISBN 9780749460921,Luxury World

Luxury World

Author:

Mark Tungate

Publisher:

Kogan Page Ltd

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ISBN 9780749460921
Publisher

Kogan Page Ltd

Publication Year 2010
ISBN-13

ISBN 9780749460921

ISBN-10 074946092X
Binding

Paper Back

Number of Pages 256 Pages
Language (English)
Subject

Literature fiction

The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commodities. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world-s most sophisticated businesses to show you how they function. Among other destinations, best-selling author Mark Tungate visits: - Swiss watchmakers; - the Champagne houses of France; - the diamond district of Antwerp; - the luxury enclave of Monte Carlo; - the discreet ateliers of the last craftsmen; - a host of brands in Paris - the self-proclaimed capital of elegance
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