ISBN 9789325986626,Marketing Management

Marketing Management

Author:

J P MAHAJAN

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ISBN 9789325986626
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ISBN 9789325986626
Publisher

Vikas Publishing House

Publication Year 2014
ISBN-13

ISBN 9789325986626

ISBN-10 9325986620
Binding

Paper Back

Number of Pages 220 Pages
Language (English)
Subject

Marketing

Marketing Management Is A Curriculum-Driven Text. It Is Designed To Cater To The Knowledge-And Examination Needs Of B.Com. Students Of Semester Vi Of The University Of Delhi.

Key Features
Provides Exhaustive Coverage Of All Topics In The Syllabus
Makes Productive Use Of Study Aids Such As Flow Charts, Tables, Boxes, Illustrations And Snapshots To Reinforce Learning And Help Students Acquire Greater Conceptual Clarity
Incorporates Review Questions, University Examination Questions And Projects

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