ISBN 9788172246549,Marketing Management: A Finance Emphasis

Marketing Management: A Finance Emphasis

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ISBN 9788172246549
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ISBN 9788172246549
Publisher

Jaico Publishing House

Publication Year 1989
ISBN-13

ISBN 9788172246549

ISBN-10 8172246544
Binding

Paperback

Number of Pages 554 Pages
Language (English)
Subject

Business

Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
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