ISBN 9788126508068,Marketing Research, 7Th Ed

Marketing Research, 7Th Ed

Author:

Day

,

Aaker

,

Kumar

Rs399

Publisher

Wiley India Pvt Ltd

Publication Year 2006
ISBN-13

ISBN 9788126508068

ISBN-10 812650806X
Binding

Paperback

Number of Pages 776 Pages
Language (English)
Subject

Business

This Text Takes A "Macro-Micro-Macro" Approach Toward Communicating The Intricacies Of Marketing Research And Its Usefulness To The Marketing Organization. In Describing The Marketing Research Process, A Decision-Oriented Perspective Has Been Adopted To Help Readers Make Better Decisions. As With Previous Editions, The Text Provides Thorough Coverage Of The Most Advanced And Current Marketing Research Methodologies, Point Out Their Limitations, As Well Their Potential For Enhancing Research Results.
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