Publisher

Ingram Publisher Services

Publication Year 2013
ISBN-13

ISBN 9780749469276

ISBN-10 0749469277
Binding

Paperback

Number of Pages 280 Pages
Subject

Sales & marketing

Providing a focused and in-depth examination of the field of marketing research that studies consumers\' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool.
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