ISBN 9781439198353,Plan B

Plan B


Simon & Schuster



Simon & Schuster

Publication Year 2011

ISBN 9781439198353

ISBN-10 1439198357


Number of Pages 258 Pages
Language (English)


A ground-breaking guide to successful business strategy revealing that the road to hell is to valiantly stick to a well-thought out Plan A and the sure way to victory is to learn how and when to abandon your Plan A and switch to an adaptive, evolving Plan B.
Winston Churchill once said, ?However beautiful the strategy, you should occasionally look at the results.? In the first part of the book, Murray introduces his overall argument that the key to effective strategic planning is to constantly monitor your cherished Plan A and make adaptive adjustments, evolving it into a Plan B that better fits the realities of the market and competition. His core argument is that successful execution comes to those who know how to construct and implement an adaptive Plan B.
About The Author
A visionary and a businessman,David Kord Murray began his career as an erospace designer, moving on to be an entrepreneur, an inventor, and a Fortune-500 executive. He was head of innovation for the software company Intuit and held similar positions at other Fortune-500 companies. He is the author of Borrowing Brilliance: The Six Steps to Business Innovation By Building on the Ideas of Others.