ISBN 9783540644590,Procurement Marketing

Procurement Marketing

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ISBN 9783540644590
Publisher

Ingram Publisher Services

Publication Year 1998
ISBN-13

ISBN 9783540644590

ISBN-10 3540644598
Binding

Hardback

Number of Pages 200 Pages
Subject

Sales & marketing

Compiles the core aspects of procurement marketing. This book presents a decision orientated approach which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools.

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