ISBN 9780070153240,Product Management

Product Management

Rs468 Rs550 15% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9780070153240
Check delivery information
 
ISBN 9780070153240
Publisher

Tata McGraw - Hill Education

Publication Year 2009
ISBN-13

ISBN 9780070153240

ISBN-10 0070153248
Binding

Paperback

Edition 2nd
Number of Pages 288 Pages
Language (English)
Subject

Business

This comprehensive textbook addresses the conceptual requirements of a Product Management course. It covers the two major frameworks of product management namely New Product Development and Brand Management. Salient Features Presents conceptual orientation Explains statistical tools used in each concept Provides Indian examples throughout Covers recent developments in product management like co-branding, brand mergers, cult brands and so on

More from Author

Scroll