ISBN 9781137278708,Rethinking Reputation

Rethinking Reputation

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ISBN 9781137278708
Publisher

Macmillan(US)

Publication Year 2013
ISBN-13

ISBN 9781137278708

ISBN-10 1137278706
Binding

Paperback

Number of Pages 256 Pages
Subject

Business studies: general

Good public relations is a strategic imperative more important to competitive success than even advertising or marketing. Two expert authors examine case studies from major brands to glean the PR dos and don\'ts for the new media world and offer a wake-up call for anyone tasked with representing their business to the world.

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