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Branson begins the book with a self-evaluation. He describes himself as someone who does not say no to any opportunities in life. Instead, he takes them up and strives to succeed.
Branson's golden guidelines start with valuing the money. Money, as Branson puts it, is an enabler. He also advises people to have fun. It is important that one loves what they do. If you don't enjoy what you are doing then you might not encounter success in your mission. Once you begin to enjoy what you are doing, then money and all other attributes will follow.
Branson comes across as a bold person with a positive attitude, and he always weighs the opportunity and looks at the chances of success. In the book, he tells the readers to not engage in activities which are not challenging. If you go easy, then chances are that you are not close to your aim. Setting the bar a little high up will always work wonders. He urges the readers to always try and go for better things in life and do things in a different manner. Branson claims that the two things he likes the most are doing the best and seeking adventure.
Branson's voice of experience claims that we should always be surrounded by people we love. He narrates an incident from his life to prove his point. Once, when he illegally sold tax free goods, he was caught and incarcerated. He remembered his parent's words and worked hard to pay back. Then he learnt his lesson, never go against law and make money the legal way. Do some good, Branson says, irrespective of whether you are rich or poor. Branson gives readers valuable advice in this book that contains all his beliefs about how one can achieve the kind of success they wish to.
About Richard Branson
Sir Richard Branson is a business tycoon and author.
Losing My Virginity: How I've Survived, Had Fun, And Made a Fortune Doing Business My Way, Screw Business As Usual and Business Stripped Bare are other books written by him.
Branson was born in 1950 in London. His father was a Barrister. He started the Virgin Records company along with his friend Nik Powell. Then, he founded Virgin Atlantic Airways, an airline company. In 1992, he sold his record label to keep his airline company afloat. As his business ventures continued, Branson also attempted to make some world record stunts. Branson has a son and daughter. He is worth around 4.6 billion dollars.