ISBN 9780071086967,Services Marketing

Services Marketing

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ISBN 9780071086967
Publisher

McGraw-Hill Education - Europe

Publication Year 2012
ISBN-13

ISBN 9780071086967

ISBN-10 007108696X
Binding

Paperback

Edition 6th Revised edition
Number of Pages 704 Pages
Subject

Sales & marketing

Recognizes that services present special challenges that must be identified and addressed in real circumstances. This title intends to develop strong customer relationships through quality service. It also focuses on knowledge needed to implement service strategies for competitive advantage across industries.
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