ISBN 9780199605583,Strategic Advertising Management

Strategic Advertising Management

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ISBN 9780199605583
Publisher

Oxford University Press, USA

Publication Year 2012
ISBN-13

ISBN 9780199605583

ISBN-10 0199605580
Binding

Paperback

Edition 4th Revised edition
Number of Pages 416 Pages
Subject

Advertising

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of \'how advertising works\' and what is required from a manager\'s perspective, in the development of an effective communication plan.
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