ISBN 9788129107398,The Avatar Way Of Leadership

The Avatar Way Of Leadership


Harsh Verma


Rupa & Co



Rupa & Co

Publication Year 2010

ISBN 9788129107398

ISBN-10 8129107392


Number of Pages 698 Pages
Language (English)

Business & management

The Avatar Way of Leadership builds an Indian model of leadership by using insights of Jungian psychology, tales of the Avatar of Hindu mythology and real examples of contemporary Indian leaders. It offers a unique perspective of leadership as a process comprising three successive stages: developing character, building relationships and devising good strategies. Character attracts people. Relationships turn attraction into loyalty. Good strategies lead to victory and help sustain attraction and loyalty. Three Avatars have been chosen for this model: Rama, Krishna and Draupadi; representing different leadership archetypes. Each archetype of leadership is explained with references to Indian leaders like President A.P.J. Abdul Kalam, Ratan Tata, Dhirubhai Ambani, Narayan Murthy and Azim Premji among others, who have shown the same kind of leadership pattern in their life. Find out who represents which Avatar and you will know how to be the same kind of leader yourself. About the Author Harsh Verma has lectured on Indian philosophy and leadership at international conferences and universities across the USA. He is currently a consultant with Indian Institute of Forest Management, Bhopal.