ISBN 9781118505311,The Handbook Of Development Communication And Social Change

The Handbook Of Development Communication And Social Change

Publisher:

John Wiley

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ISBN 9781118505311
Publisher

John Wiley

Publication Year 2014
ISBN-13

ISBN 9781118505311

ISBN-10 111850531X
Binding

Hard Back

Number of Pages 528 Pages
Language (English)
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A standout reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change. This valuable resource offers a wealth of practical and conceptual guidance to advocates, scholars, and communities engaged in ongoing struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. In a world of growing grassroots activism powered by today's accessible communications technology, this handbook synthesizes the diversity of strategies and academic perspectives that are often regarded as niche interests, covering everything from public health issues to social entrepreneurship. The comprehensive approach adopted in this volume brings together a range of themes in order to transcend misleading binaries separated by artificial political boundaries between developed and developing, modern and traditional social categorizations, and mediated and interpersonal communication. Integrating material from across the field, the handbook covers participatory, health and community communication strategies, as well as broader topics such as communication policy and technology, gender and communication, political communication, and political economy.

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