ISBN 9789332536548,The Strategy And Tactics Of Pricing : A Guide To Move More Profitable

The Strategy And Tactics Of Pricing : A Guide To Move More Profitable


John Hogan

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ISBN 9789332536548
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Pearson Education

Publication Year 2014

ISBN 9789332536548

ISBN-10 9332536546


Edition 5th
Number of Pages 320 Pages
Language (English)

Business & management

The Strategy and Tactics of Pricing: A Guide to Move More Profitable 5th Edition, authored by Thomas Nagle, John Nogan and Joseph Zale, is a comprehensive book that shows readers how to manage markets so they can improve their competitiveness and profitability. It is a step-by-step guide to pricing analysis and strategy development.Pearson is one of the biggest education companies in the world. Their books help in facilitating the education of 100 million people worldwide. They cover a wide spectrum of subjects including: business, technology, sciences, law and the humanities. Their books and resources help students learn, teachers teach and professionals evolve through their career. Pearson has designed their learning tools in a way that will help people expand their knowledge, develop skills and know their potential.