ISBN 9781422143568,Winning the Story Wars

Winning the Story Wars

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ISBN 9781422143568
Publisher

Harvard Universal Press

Publication Year 2012
ISBN-13

ISBN 9781422143568

ISBN-10 1422143562
Binding

Hardback

Number of Pages 288 Pages
Subject

Sales & marketing

Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

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