| Publisher |
Westland Books |
| Publication Year |
2022 |
| ISBN-13 |
9789395073684 |
| ISBN-10 |
9395073683 |
| Binding |
Hardcover |
| Number of Pages |
184 Pages |
| Language |
(English) |
| Weight (grms) |
240 |
A brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are.
Personal brands can be both a factor and a marker of success. As businesses compete, the personal branding of a company’s leadership can influence how well it performs. Similarly, how a new hire brands herself could alter the opportunities that open up for her, and so also her career path. In short, individuals—and how others perceive them—matter.
Ambi Parameswaran
M. G. Parameswaran, or Ambi as he is popularly known, is a Brand Strategist and Founder of brand-building.com, a brand advisory. A large part of Ambis illustrious forty-year career was spent in advertising, first at Rediffusion and then a twenty-five year stint at FCB Ulka. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Indica, GSK, Tropicana, Abbott, ITC etc.
Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM, Calcutta and IIM, Ahmedabad and an Adjunct Professor of Marketing at SPJIMR. His columns appear regularly in the Business Standard and the Mint, in addition to other business magazines and dailies. He is a distinguished alumnus awardee of IIT Madras, an alumnus of IIM Calcutta (who served for ten years on its Board of Governors), an AMP graduate from Harvard Business School and a PhD in management from Mumbai University.
Ambi can be reached at ambimgp@brand-building.com; he is active on LinkedIn and Facebook as Ambi Parameswaran and on Twitter as @ambimgp.
Ambi Parameswaran
Westland Books