Spring: Bouncing Back From Rejection

Author:

Ambi Parameswaran

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Publisher

Publication Year 2020
ISBN-13

9789389648300

ISBN-10 9789389648300
Binding

Hardcover

Number of Pages 232 Pages
Language (English)
Weight (grms) 295
Spring: a twisted piece of metal that can be pushed, pressed or pulled but which always returns to its original shape or position afterwards. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring?

Ambi Parameswaran

M. G. Parameswaran, or Ambi as he is popularly known, is a Brand Strategist and Founder of brand-building.com, a brand advisory. A large part of Ambis illustrious forty-year career was spent in advertising, first at Rediffusion and then a twenty-five year stint at FCB Ulka. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Indica, GSK, Tropicana, Abbott, ITC etc. Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM, Calcutta and IIM, Ahmedabad and an Adjunct Professor of Marketing at SPJIMR. His columns appear regularly in the Business Standard and the Mint, in addition to other business magazines and dailies. He is a distinguished alumnus awardee of IIT Madras, an alumnus of IIM Calcutta (who served for ten years on its Board of Governors), an AMP graduate from Harvard Business School and a PhD in management from Mumbai University. Ambi can be reached at ambimgp@brand-building.com; he is active on LinkedIn and Facebook as Ambi Parameswaran and on Twitter as @ambimgp.
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