A BEGINNER-FRIENDLY GUIDE TO DIGITAL MARKETING, PACKED WITH CLARITY AND HUMOUR. Strategy, analytics, algorithms, SEO, budgeting, email lists ... terms that we've all heard, but what do they actually mean? In this digital age, you need to be visible, shareable and searchable online to build a successful brand. And your gateway to this world is digital marketing, a world full of jargon and technical details, which make it a formidable foe to the layperson. Accomplished marketing strategist Harish Vasudevan brings his years of experience to the table with Digital Marketing for Non-Marketers, offering practical steps, easy-to-follow explanations and smart advice. From ranking on Google to retaining customers, this book equips you to navigate this dynamic world. Whether you want to sell your latest idea, identify the subtle nudges that motivate your purchases or just understand the twenty- year-old intern throwing technical terms at you, this is the book for you. You don't always need an MBA or a marketing team. You just need the right guide. About the Author Harish Vasudevan is a seasoned marketing professional with decades of experience in leadership roles at renowned organisations across India, China, Singapore and Africa. He has an exemplary track record in running offices and brands, and innovative marketing thinking. Having worked on global and local brands, Harish has created award-winning campaigns and developed tracking and measurement models to enable learning and optimisation. He considers himself a 'modern marketer' with thorough, all-round, multi-disciplined marketing experience. Comfortable in all forms of media, he has a strong head for digital strategy, ideation and execution- underpinned by a focus on data and analytics. He began his journey in digital marketing nearly two decades ago. Over the years, he has led teams in the field, delivered guest lectures and taught the subject at the postgraduate level. He is also a published author and is currently serving as the Acting Director of the Museum of Art & Photography (MAP) in Bengaluru. He can be reached at booksbyharish@gmail.com.