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| Publisher | Sterling Publishers Pvt Ltd |
| ISBN-13 | 9788120714892 |
| ISBN-10 | 812071489X |
| Binding | Paperback |
| Number of Pages | 384 Pages |
| Language | (English) |
| Subject | Marketing & Management |
Research involves systematic investigation of a subject in order to establish facts and arrive at new conclusions. It being a crucial endeavour, the researcher needs to cultivate a scientific outlook. This book aims to help develop the scientific temper required to carry out research work in the fields of commerce and management in a meaningful way. Multiple examples showing methods of conducting investigation in these fields are provided. It explains the complexities of research methodology in a simple and lucid manner. Hence, trying to fill the gap in the existing literature on the subject.
K V Rao
Sterling Publishers Pvt Ltd