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Research Methodology in Commerce and Management

Author :

K V Rao

Publisher:

Sterling Publishers Pvt Ltd

Rs200

Availability: Available

Shipping-Time: Usually Ships 5-9 Days

    

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Publisher

Sterling Publishers Pvt Ltd

ISBN-13

9788120714892

ISBN-10 812071489X
Binding

Paperback

Number of Pages 384 Pages
Language (English)
Subject

Marketing & Management

Research involves systematic investigation of a subject in order to establish facts and arrive at new conclusions. It being a crucial endeavour, the researcher needs to cultivate a scientific outlook. This book aims to help develop the scientific temper required to carry out research work in the fields of commerce and management in a meaningful way. Multiple examples showing methods of conducting investigation in these fields are provided. It explains the complexities of research methodology in a simple and lucid manner. Hence, trying to fill the gap in the existing literature on the subject.

K V Rao

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