| Publisher |
Jaico Publishing House |
| Publication Year |
2021 |
| ISBN-13 |
9789391019433 |
| ISBN-10 |
9391019439 |
| Binding |
Paperback |
| Number of Pages |
300 Pages |
| Language |
(English) |
| Weight (grms) |
349 |
How to Thrive as a Start-Up in an Uncertain World What motivates a start-up in its journey? Wealth and fame? Or is it hunger for innovation? VUCA in Start-Ups attempts to capture a start-up’s entrepreneurial journey and find out why some do well when others don’t. It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong? To find the answer, it’s important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive. Learn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures. These well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.
ASHOK KUMAR
Manoj Joshi
Manoj Joshi is a distinguished fellow at the Observer Research Foundation, New Delhi, and the author of The Lost Rebellion: Kashmir in the Nineties. An Indian journalist who has reported and commented extensively on China, he also holds a PhD from Jawaharlal Nehru University
Aseem Chauhan
Dr. Aseem Chauhan is the chancellor of Amity University, trustee of the not-for-profit Amity Education Group and The Economic Times Asia’s Most Promising Business Leader 2019 awardee.
Suhayl Abidi
Suhayl Abidi is the co-author of several publications, including The VUCA Company, and a consultant with the Centre for VUCA studies at Amity University.
ASHOK KUMAR
,Manoj Joshi
,Aseem Chauhan
,Suhayl Abidi
Jaico Publishing House