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| Publisher | Sterling Publishers Pvt Ltd |
| ISBN-13 | 9789393853547 |
| ISBN-10 | 9393853541 |
| Binding | Paperback |
| Number of Pages | 450 Pages |
| Language | (English) |
| Subject | Marketing & Management |
Travel and tourism is one of the world’s most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism – Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume. The book gives the reader a global perspective of the travel and tourism industry. The approach has been to provide a simple and comprehensive outline of as many concepts as possible. The book contains some additional features which will be of great help to the reader. These features include case studies having references to the subject matter discussed in various chapters. The cases are taken from the industry and provide interesting material for interactive discussion.
A.k. Bhatia
Sterling Publishers Pvt Ltd