ISBN 9789384027742,A Million Cars for a Billion People

A Million Cars for a Billion People

Author:

Gautam Sen

Rs499

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9789384027742
Check delivery information
 
ISBN 9789384027742
Publisher

Leadstart Publishing

Publication Year 2015
ISBN-13

ISBN 9789384027742

ISBN-10 938402774X
Binding

Paper Back

Number of Pages 252 Pages
Language (English)
Subject

Transportation

Can one car transform a nation? The Ford Model T did do so a century ago when it replaced the horse, brought about a revolution in agriculture, became a stimulus to urbanization that eventually changed the landscape of America. Though the Maruti 800, the Tata Indica, the Hyundai Santro and the Maruti Alto, became engines of growth for India, these cars neither drove away the cow nor changed the way Indians travelled. Tatas Nano was expected to change all that and become the ultimate peoples car, capturing the imagination of the middle class across nations and cultures. In spite of its petite dimensions, the Nano was meant to stand tall. Yet it did not. What caused it to fail and fall from grace despite being lauded as the right product at the right time and the most significant new car since the Ford Model T was introduced 100 years ago? But is it really all over or is there still hope for Indias little wonder? What will the peoples cars of tomorrow be like? 'A Million Cars for a Billion People' delves into the questions, concerns and doubts, as well as the many misconceptions and myths, that have gathered momentum over the years about Indias automotive history and the industrys mission to create a true peoples car. The very first cars that came to India, the early beginnings of the industry, the nascent history of the automobile across nations like Germany, France, US, the UK, Italy, Japan and South Korea, is narrated with authority and charm, from the viewpoint of the quest for the ultimate peoples car.
Scroll