ISBN 9781741755992,Advertising and the Mind of the Consumer

Advertising and the Mind of the Consumer

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ISBN 9781741755992
Publisher

Independent Publishers Group

Publication Year 2008
ISBN-13

ISBN 9781741755992

ISBN-10 1741755999
Binding

Paperback

Edition 3rd Revised edition
Number of Pages 384 Pages
Subject

Advertising

Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.

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