ISBN 9788181894816,Agribusiness Book: A marketing & value-chain perspective

Agribusiness Book: A marketing & value-chain perspective



Ibdc Publishers

Publication Year 2010

ISBN 9788181894816

ISBN-10 8181894812

Hard Back

Language (English)

Medicine: general issues

This book has emerged out because of several reasons:
1. Increasing realization of the importance of a comprehensive book on 'Agribusiness' for a developing, agrarin country like india.
2. Tremendous interest of the authors in 'Agribusiness', a field which had been relatively neglected for serious academic work.
3. Relevant work experience of the authors both at grass-root as well as at strategic decision making level leading to a proper appreciation of issues & problems faced while implementation of business strategies.
4. A keen desire of bring all the marketing skills which were acquired by authors while working in leading Indina organisations and MNC's to the field of agriculture, where marketing is still in infancy.

About the Authors
Dr. Mukesh Pandey, PG in Business Management (IIM-Calcutta), B.Tech. (Mcchanical Engineering) worked with MNC's and leading Indian companics for a decade before joining academics. During his stint in corporate sector he handled Brand Management, Sales and MIS functions. He can be reached at

Dr. Deepali Tewari, PhD (Agriculture) is working as an Assistant Professor / Subject Matter Specialist (Horticulture) at Directorate of Extension Education, G.B. Pant University of Agriculture & Technology, Pantnagar. A best PhD Thesis awardee by the Government, she looks after various agricultural extension activities. She can be reached at