ISBN 9780749463830,Blog, Podcast, Google, Sell: The Complete Guide to Making Online Profit

Blog, Podcast, Google, Sell: The Complete Guide to Making Online Profit


Cresta Norris


Kogan Page Ltd



Kogan Page Ltd

Publication Year 2012

ISBN 9780749463830

ISBN-10 074946383X

Paper Back

Number of Pages 176 Pages
Language (English)

Internet Marketing

Anyone with access to a broadband connection can make money online, but how do you connect with your target audience, reach new customers and grow your businesses to make a comfortable profit?

Blog, Podcast, Google, Sell combines all the latest tools and know-how to help make your online business more visible and more valuable. It provides guidance on the key steps in starting up,from setting up a website and choosing your domain name to using Google analytics and selling your business for millions. Covering all aspects of online trading, it will teach you how to:

write engaging copy for your website
use your blog as a marketing tool
create and edit audio and visual podcasts
manage your data
set up advertisements using Google Adwords
effectively research competitors online
target customers who are ready to buy
With real-life case studies highlighting the ingenious ways that people make money from the Internet, it also includes vital information on how to protect yourself - and your reputation - online. Containing all the secrets of success, Blog, Podcast, Google, Sell is the ultimate guide for anyone who wants to start trading, get marketing and turn your website into a successful retail operation.

About the Author
Cresta Norris is experienced in online marketing. She has been the head of new media content at UKTV (joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She has written and published business books for many blue-chip clients and is the author of A Quick Start Guide to Online Selling and (also published by Kogan Page).

Table of Contents
How to use this book
Chapter 1: Starting out
The writing
Getting technical
Your blog
How to put together your own
What's in a name?
Choosing the right host company
Understanding your customers
and developing your website
What's the point of podcasts?
Creating audio and video material
How to edit audio
How to edit your podcast
The finished product
How to upload your podcast
Chapter 2: How to use your website to sell online
Setting up your AdWords account
Attracting traffic
Setting your budget
Be competitive with yourself
Get to know your control panel
How to set up advertisements using Google AdWords
How to make your ad relevant and have it clicked on
Making the right people click on your ad
Different methods of selling online
Using your product as a test case
Chapter 3: Sophisticated online tricks of the trade
How to research competitors online
Paying for your ads
Managing your data
Gathering data about your customers and competitors
Lead generation and enticing customers for big ticket items
Reaching customers who are ready to buy
Expanding your list of keywords
Maintaining the quality of your ad
Selling in a virtual world -how to sell things that don't exist!
Chapter 4: Managing success
Finding investors
Growing the business through a blog
How to sell your business once you are successful