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ISBN 9780749463441
Publisher

Ingram Publisher Services

Publication Year 2011
ISBN-13

ISBN 9780749463441

ISBN-10 0749463449
Binding

Paperback

Number of Pages 336 Pages
Subject

Business & management

Deals with 14 businesses who brave enough to challenge industry norms; they put purpose before profit, go way beyond what customers expect and relentlessly differentiate themselves from everyone else. This title reveals that they share some traits that make them unique and each brand story is told through the words of the executives involved.

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