Publisher

Ingram Publisher Services

Publication Year 2003
ISBN-13

ISBN 9780749437978

ISBN-10 0749437979
Binding

Hardback

Number of Pages 288 Pages
Subject

Sales & marketing

Based on the authors\' Integrated Branding model, this handbook offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee\'s actions on delivering brand promise.

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