ISBN 9780805864557,Brand Meaning

Brand Meaning

Author:

Mark Batey

Publisher:

Routledge

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ISBN 9780805864557
Publisher

Routledge

Publication Year 2008
ISBN-13

ISBN 9780805864557

ISBN-10 0805864555
Binding

Paperback

Number of Pages 280 Pages
Subject

Sales & marketing

Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. This book looks at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands.

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