ISBN 9788126536214,Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success

Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success

Rs499

Publisher

Times Group Books - New Delhi

Publication Year 2012
ISBN-13

ISBN 9788126536214

ISBN-10 8126536217
Binding

Paperback

Number of Pages 314 Pages
Language (English)
Subject

Business

At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales.
Scroll