ISBN 9780070583221,Building Brand Value : Five Steps To Building Powerful Brands

Building Brand Value : Five Steps To Building Powerful Brands



Tata McGraw - Hill Education

Publication Year 2005

ISBN 9780070583221

ISBN-10 0070583226


Number of Pages 412 Pages
Language (English)


Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India? Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in Indian companies. The book has a strong Indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well.