ISBN 9780198099437,Cafe Culture in Pune : Being Young and Middle Class in Urban India

Cafe Culture in Pune : Being Young and Middle Class in Urban India



Oxford University Press

Publication Year 2014

ISBN 9780198099437

ISBN-10 0198099436

Hard Back

Number of Pages 296 Pages
Language (English)

Social Science

The emergence of a visible, commodified leisure culture in the form of cafes, targeted at and appropriated by young adults from the middle class, is a striking phenomenon in the transformation of urban life in India since the economic liberalization in 1991. Cafe Culture in Pune is an ethnographic snapshot, taken in 2008, tracing the effects of globalization from the perspective of young middle class urbanites in post-liberalization Pune, India. Documenting with meticulous detail their life-worlds - from clothing to hanging out, friendship, dating, education and marriage - this work captures new forms of socializing, consumption, self-improvement and relationship-management. These practices set the young generation apart - the first to grow up with mass-consumerism - as a group in historical time, in relation to other life-worlds in India, to 'western' versions and as a rounded life-world in itself.

Rich in ethnographic detail, this work follows the young cafe culture crowd, which in its practices sought to domesticate 'the global' while transcending 'the local'. They were negotiating to follow their hearts, while preserving strong family bonds and inter-generational dependencies - thus modifying the meaning of being middle class Indians in our contemporary globalized world.

About the Author

Teresa Platz Robinson is an independent scholar. She has an M.A. in Socio-cultural Anthropology, Philosophy and History of South Asia (Berlin) M.A. in Research Methods in Anthropology (Durham, UK) and Ph.D in Social Anthropology (Durham, UK).