ISBN 9780750680127,CIM Coursebook 06/07 Strategic Marketing in practice

CIM Coursebook 06/07 Strategic Marketing in practice

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Butterworth Heinemann

Publication Year 2000

ISBN 9780750680127

ISBN-10 0750680121


Number of Pages 304 Pages
Language (English)

Engineering: general

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

* Written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam