ISBN 9780750684330,CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice

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ISBN 9780750684330

Elsevier Publishing Company

Publication Year 1989

ISBN 9780750684330

ISBN-10 075068433X


Number of Pages 449 Pages
Language (English)

Engineering: general

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.

*Written specially for the Marketing Environment module by the Senior Examiners
* The only coursebook fully endorsed by CIM
* Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory