ISBN 9789383793112,Consumer A King Of Market Economy

Consumer A King Of Market Economy

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ISBN 9789383793112
Publisher

Neha Publishers & Distributors

Publication Year 2014
ISBN-13

ISBN 9789383793112

ISBN-10 9383793112
Binding

Hard Back

Number of Pages 255 Pages
Language (English)
Subject

Marketing

Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market.
It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packets, boxes containers etc. the contents of which could not be externally examined and there was likelihood of consumers being deceived and explored by unscrupulous manufacturers and sellers. Therefore, in order to counter these problems and safeguard interests of consumers, there was need for adequate consumer protection legislation and formation of consumer societies. It is in this background that consumerism emerged as a protective umbrella to provide production to consumers against defect in goods and deficiency in service by the service providers.
In this book an attempt has been made to enumerate remedies under various Laws for the purpose of Protection of Consumers right. Since this is an research work so it is not possible to enumerate all the remedies available to Consumers in Law of Land nevertheless some important Laws are mentioned.

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