ISBN 9780071318389,Contemporary Advertising

Contemporary Advertising

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ISBN 9780071318389
Publisher

McGraw-Hill Higher Education

Publication Year 2012
ISBN-13

ISBN 9780071318389

ISBN-10 0071318380
Binding

Paperback

Edition 14th Revised edition
Number of Pages 736 Pages
Subject

Advertising

Presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This book continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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