ISBN 9788126555680,Copy, Copy, Copy : How to Do Smarter Marketing by Using Other People's Ideas

Copy, Copy, Copy : How to Do Smarter Marketing by Using Other People's Ideas

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ISBN 9788126555680
Publisher

Wiley India Pvt Ltd

Publication Year 2015
ISBN-13

ISBN 9788126555680

ISBN-10 8126555688
Binding

Paperback

Number of Pages 224 Pages
Language (English)
Subject

Business & management

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

But rather than this endless search for a brilliant and novel solution, why don't you just copy something thats worked before?

Mark Earls, leading expert in marketing and consumer behavior, quashes the stigma around copying and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas - faster. If its good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isnt it good enough for you? Copy, Copy, Copy describes how to change mass behavior through social influence. This energetic, provocative volume is the most practical. Each strategy is illustrated by a well-known example in marketing and / or contemporary popular culture from all around the world and across different platforms.

About the Author

Mark Earls, leading expert in marketing and consumer behavior, quashes the stigma around copying and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.
Table of contents :-
1 in Praise of Copying Copying, Originality, Invention, Innovation and the King of Rock 'N' Roll

2 How to Copy Well Good, Bad, Tight, Loose, Close or Far Away

3 What Kinda Thing?' - Maps and Drawing What Kind of Thing are You Trying to Change?

4 Where to Copy from - the Pattern Books 52 Different Strategies to Copy, Borrow or Steal

5 Copy Better Applying What We've Learned to Real World Problems
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